Georgetown Cupcake is the product of sisters Katherine Kallinis and Sophie Kallinis' desire to pursue their lifelong passion for baking. Inspired by their grandmother, the two traded careers in fashion and venture capital to start Washington DC's first cupcakery in February 2008. After a few years of rapid growth, their aging website and online ordering system needed to go responsive to better serve their customers. The new site makes it easy for customers, local or nationwide, to order cupcakes via local pickup, local delivery, or nationwide shipping options.
Role: Visual and UX Design
Bob Kellerman — Creative Director & Project Manager
Web2Market — Development Team